Canon PSC-5000 Semi-Hard Leather Case for the Canon G7 and G9 Digital Cameras

Semi-Hard / Canon-brand custom case / Provides added protection so you can take it wherever you go
Customer Review: Bulky but convenient
Good to protect what you have. But it can be a bit cumbersome to carry around. Perhaps more rounded corners. But overall a decent attempt.
Customer Review: Good case
Much needed case for the G7 and G9 cameras. Attractive and rugged. Compact - not any larger than required. Includes optional clip on side case for spare battery and memory card.

There's change everywhere these days.

Are you having trouble showing photobuyers the benefits of changing to your photography?

Here are 9 tips to make photobuyers realize what they're missing.

What are the reasons photobuyers don't want to change the way they're doing business.
They're happy with their current photo suppliers, or they don't clearly see the value in what you would be able to supply them. Primarily, it can be that they've become set in their ways, and that seems to get in the way of your selling to them.

You need to get through the obstacles that stand in the way of selling photobuyers on the benefits of changing their lists of suppliers to add your style and content of stock photography. Here are nine simple steps to help you sell change, even when photobuyers want to stay the same:

1. UNDERSTAND YOUR PHOTOBUYER'S CUSTOMER. Your target might be an environmental magazine, an airline or travel magazine, a nature publication, or film producer. Understand their terrain, their competition. Understand their marketplace. This will give you more opportunities to tie in the value of your product and how it impacts their particular industry challenges.

2. SHOW THEM WHAT THEY'LL GAIN FROM THE CHANGE. Pointing out the return on investment is a valuable way of making your case. Provide numbers, examples, facts and figures, a statistical analysis, emphasize your ability, accessibility, the depth of your coverage in their specialization areas -- whatever it takes to help them visualize how making the change will benefit them.

Just remember: Nothing is stronger than your belief in the idea you're presenting. You must have faith in your photography in order to give photobuyers the confidence to make the change.

3. LEARN THEIR DELIVERY PREFERENCE. Test their preference on a friend or neighbor before you first attempt with a new photobuyer. Let them try out your photography. Experiencing the speed of your delivery and seeing your images gives prospects a taste of how you provide service.

4. SELL THE CHANGE WITH TESTIMONIALS. Provide potential photobuyers with a list of some of your best clients, and tell them to call anyone on the list. They can talk about why they do business with you and how they've benefited from the change they made by going with your photography.

5. MAKE SURE YOU'RE ALWAYS BUILDING A RELATIONSHIP. When someone likes your photography, trusts you and respects the knowledge you bring to the table, he or she will be much more open to making a change.

6. QUESTION EVERYTHING. " Can you expand on that?" "Why is that important?" " What does that mean to your readers/clients?" Getting the photobuyers to give you the right in-depth information gives you the ammunition to make an intelligent presentation on why changing to your stock photography will make a positive difference for them.

7. JUMP OVER THE ROAD BLOCKS WITH BOLDNESS. Whenever a new idea is introduced, you're bound to encounter some resistance. Photobuyers who have been doing things the same way year after year aren't necessarily open to alternative ways of thinking. Selling the change means being relentless and empowered by the passion within. When you believe in your case, so will the photobuyer. Don't forget that they are buying, and you are part of the change.

8. LEARN TO LISTEN, AND LISTEN TO LEARN. Only when we're really tuned in to the photobuyer can we find out the real reasons they're reluctant to change, and then use that knowledge to address those issues effectively.

9. DO YOUR RESEARCH. Find out what other areas of their business they made changes to in the past, why they did it and what benefits they receive from making those changes. Do they accept digital downloads or do they still prefer to receive slides and do their own scanning? Do they use a major supplier of discount images, or go with a more specialized supplier?

Rohn Engh, veteran stock photographer and best-selling author of "Sell & ReSell Your Photos" and "sellphotos.com," has helped scores of photographers launch their careers. For access to great information on making money from pictures you like to take, and learn how to sell pictures, and to receive this free report: "8 Steps to Becoming a Published Photographer," visit his website, PhotoSource International or call 800 624-0266.

Cannon Cameras